How Can Incumbents Respond to Disruption?

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Part 2: Embrace an Innovation-focused Culture When it comes to disruption and the introduction of disruptive practices in a particular market, we should keep in mind what renowned Canadian communication and media theorist Marshal McLuhan said in 1964 about the heavy reliance of newspapers on classified ads and stock-market quotes. McLuhan said that “should an …

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How can Incumbents Respond to Disruption?

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Part 1: Start by Accepting that Disruption will Happen! It is well-known that incumbents in any industry seldom feel the impact of an early-stage disruption on their core business for many years or even decades. This is even truer for those industries that are heavily regulated, as regulation creates a barrier to new entrants. Hence, …

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