IT departments have historically been labeled as wet blankets to innovation rather than drivers of it. In the post-post-COVID world, shaped by doomscrolling fatigue, the loneliness of hybrid work, and the rise of AI-synthetic creativity—how can we as CIOs turn the tide? It’s time to modernize our approach to creativity – and build IT into a hub of creative work. This talk is about what it takes to build an innovation management program that trains up creativity as a necessary skillset in the modern digital domain.